Welcome to Riverside Botanicals
Your Local Floral Studio in Madison, WI
At Riverside Botanicals, we create floral arrangements with intension and care to help your wedding or event come to life in a way that honors your unique style, vision, and budget. Our goal is to use our decades of knowledge of the craft, along with exceptional customer service, to give you the best experience possible for your special day. If this sounds like what you’re looking for, send us a note. We can’t wait to meet you!
Our Services
Wedding Florals
When even the smallest detail matters, choosing an experienced and reliable florist that will execute your vision of that special day is an important first step toward success.
Event Florals
From thanking your employees to hosting clients or a major convention, flowers are a classic and tasteful way to complement your occasion’s theme and corporate nature.
Her attention to detail is second to none!
"Stephanie's floral arrangements are absolutely stunning—unique, fun, and full of creativity! Her attention to detail is unmatched, and she genuinely cares about her customers, ensuring a seamless and delightful experience. I can't recommend her enough!"
- Mildred O.
Her bouquets are more than just arrangements; they are heartfelt expressions
“With a keen understanding of the symbolism behind each bloom, Stephanie weaves together a tapestry of color and fragrance that speaks to the soul. From the vibrant hues of a wedding bouquet to the comforting tones of a funeral arrangement, her creations evoke a profound sense of emotion. Beyond her exceptional talent, Stephanie’s warmth and kindness make her a joy to work with. Her dedication, reliability, and genuine care for her clients ensure that every floral experience is truly memorable.”
- Jennifer O.
Meet Riverside Botanicals
Riverside Botanicals is the inspired collaboration of floral designer Stephanie Freimark and nature writing instructor Troy Hess, blending artistic floral design with creativity and purpose. Rooted in tradition and driven by innovation, they create a space where beautiful arrangements and meaningful self-expression flourish together.