Welcome to Riverside Botanicals

Your Local Floral Studio in Madison, WI

At Riverside Botanicals, we blend nature-inspired floral design with artistic expression to create unique arrangements and preserve cherished moments. With decades of experience and a customer-first approach, we’re here to bring your vision to life beautifully and thoughtfully.

White handwritten script text "- Stephanie & Troy" on a black background.

Floral Services

  • Pink and white orchids on a dark background

    Individual Arrangements

    Flower arrangements are the perfect way to celebrate successes, express sympathy, show gratitude, or simply let someone know that you're thinking of them.

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  • Two pink roses with white accents and green leaves on a black background.

    Flowers for Corporate Events

    From thanking your employees to hosting clients or a major convention, flowers are a classic and tasteful way to complement your occasion’s theme and corporate nature.

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  • Close-up of pink and yellow orchids on a black background.

    Wedding Floral Arrangements

    When even the smallest detail matters, choosing an experienced and reliable florist that will execute your vision of that special day is an important first step toward success.

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Meet Riverside Botanicals

A black and white photo of Stephanie and Troy sitting on the stairs of a house with a large white dog, Blue, in front of them. The background shows brick siding, large windows, and planters with greenery.
Troy Hess leaning on a bridge railing, outdoor winter scene with bare trees and a river background.
Troy and Stephanie sitting close on a couch holding hands, with several potted plants on the floor in front of them.
Black and white photo of Stephanie in a sweater standing by a railing with trees in the background.

Riverside Botanicals is the inspired collaboration of floral designer Stephanie Freimark and nature writing instructor Troy Hess, blending artistic floral design with creativity and purpose. Rooted in tradition and driven by innovation, they create a space where beautiful arrangements and meaningful self-expression flourish together.

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Close-up of Forsythia branches with bright yellow flowers.
Close-up of a colorful flower arrangement featuring a purple orchid, cream-colored flowers, and various greenery.
Floral arrangement with red and yellow tulips, yellow daffodils, green leaves, branches, and moss.

Her attention to detail is second to none!

"Stephanie's floral arrangements are absolutely stunning—unique, fun, and full of creativity! Her attention to detail is unmatched, and she genuinely cares about her customers, ensuring a seamless and delightful experience. I can't recommend her enough!"

- Mildred O.

Her bouquets are more than just arrangements; they are heartfelt expressions

“With a keen understanding of the symbolism behind each bloom, Stephanie weaves together a tapestry of color and fragrance that speaks to the soul. From the vibrant hues of a wedding bouquet to the comforting tones of a funeral arrangement, her creations evoke a profound sense of emotion. Beyond her exceptional talent, Stephanie’s warmth and kindness make her a joy to work with. Her dedication, reliability, and genuine care for her clients ensure that every floral experience is truly memorable.”

- Jennifer O.